No one wants to look like a tourist. Especially tourists.

With Rainbows on their feet, any Southern California visitor can blend in. 

Out of Home

California Lingo Packaging + Walk Like a Local Guides

Available for in-store purchases in select California cities.

Snapchat Geofilters

Even their followers will think they're SoCal locals.


San Diego Zoo Safari Park

AD: Veronica Burkhart // CW: Erin Ryan

Erin Ryan Copywriter