JELLY BELLY

Come Halloween, mature candy lovers will be tempted by a dire warning:

Beware the mysterious happenings that may occur when incompatible flavors meet.

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Radio

Dark Magic :15

00:00 / 00:16

New Roommate :15

00:00 / 00:16

Witching Bean :15

00:00 / 00:16

Experiential

Wall photo booths, placed in candy shops and malls, will give innocent bystanders the chance to try the Daring Pairing of the Week. 

Those bold enough to try will follow the screen's instructions:

And the photos will be featured on Jelly Belly's Twitter.

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AD: Veronica Burkhart // CW: Erin Ryan

Erin Ryan Copywriter