JELLY BELLY

Come Halloween, mature candy lovers will be tempted by a dire warning:

Beware the mysterious happenings that may occur when incompatible flavors meet.

Print

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Out of Home

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Radio

Dark Magic :15

00:00 / 00:16

New Roommate :15

00:00 / 00:16

Witching Bean :15

00:00 / 00:16

Experiential

Wall photo booths, placed in candy shops and malls, will give innocent bystanders the chance to try the Daring Pairing of the Week. 

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Those bold enough to try will follow the screen's instructions:

And the photos will be featured on Jelly Belly's Twitter.

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Instagram

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AD: Veronica Burkhart // CW: Erin Ryan